Category Archives: Education Series

When providing an ROI analysis for your investment proposal, it is critical to develop your financial analysis in a manner that is credible for CFOs and other economic buyers.  In this installment of our Education Series, we help you understand different ROI measures and how to successfully use and position them in your sales process.

We address how, in a post-COVID-19 world, constrained budgets will impact your future sales efforts.  Only proposals that solve a problem, present low risk, and generate a credible and positive ROI will be considered.